Sarang Ahuja’s latest post:
Since his red carpet debut to the Silicon Valley tech scene with the vastly popular social media platform Facebook, Mark Zuckerberg has again taken the media by storm, but not for the technological innovations you would think. Earlier this week, the cofounder and CEO of Facebook have decided to celebrate the birth of his new daughter by pledging to give away 99% of his Facebook shares. The value of those shares are reported to be a vast sum of $45 billion dollars that is dedicated to go to projects and charities that will help and aid the advancement of human potential and social equality. While many people are criticizing his movements as a monetary, or even a skewed philanthropic image gain, Mark Zuckerberg’s decision has set the platform for other executives of power and wealth to possibly do the same.
This idea of corporate responsibility has been touched very recently throughout the past five years. By definition, corporate social responsibility is initiatives taken by big businesses and executives to impact and affect the environment and social well-being of the communities around them. The term generally applies to specific individuals going above and beyond the standard term of volunteers in order to make a longer lasting positive and social change.
When it comes to corporate social responsibility, there are actually two ways a company can serve their communities. The first adheres to the more antiquated sense of helping where a person or a corporation financially funds and resources various social causes through donations, charities, or crowdsourcing. While the overall intentions are meant to be positive, the act itself is incredibly isolated to the realities and problems those people in the community endure each and every day. This in-turn leads us to the second definition of corporate social responsibility where businesses, corporations, and business leaders create real actions plans to produce, serve, and volunteer their time and resources for the betterment and interest of our society. These acts include mentorship programs, environmental initiatives, and other core plans that promote transformational change.
For Mark Zuckerberg, the concept of corporate social responsibility has always been there since the start of his early breakthrough with his company. His vision was to simply change the way we communicate. After gaining immediate success, Zuckerberg has involved himself in various charity organizations, especially his sting in 2010 with the Newark Public School District. While the overall project, a large donation of $100 million dollars, did not have the immediate impact in transforming failing schools into higher performing achieving centers, Zuckerberg did not give up. In fact he learned from his mistake and quickly realized that in order for him to make a greater impact, he needs to be involved.
In today’s world, in order to make a true transformative change within a community as a business executive, it takes more than just donation or a simple act of spending two hours a day for a month with a child. Instead, the most successful campaigns are those that incorporate the two modules of corporate responsibility of donation and volunteerism. Zuckerberg’s hands-on approach to actively “advance the human potential” and “promote the standard for equality” can be immediately seen in his establishment of the Chan Zuckerberg Initiative. This group, similar to the Gates Foundation, is intended to fund and aid non-profit organizations through private investment and political debates. Unlike limited liability companies, the Chan Zuckerberg Initiative looks to create and change the world. While there is still more refining needed to perfect his grand idea, Zuckerberg’s steps in helping rather than taking from the world may be the push needed to truly make an impact.
from Sarang Ahuja http://ift.tt/1SMAfgj